The ‘Cool’ Story
The steamy beginning…….women, golf and makeup.
Most women LOVE their makeup, won’t leave home without it and wouldn’t be caught dead without lipstick on. The innovative concept for the Cool-It Caddy™ was developed by founder Deborah Vinci one steamy summer afternoon while golfing in the Arizona desert. Deborah had grown tired of dealing with melted lip balm, lipstick and sunscreen during her game and decided there had to be a solution. Something fun and fashionable to protect not only make-up, but sunscreen, medications, eye drops, and healthy snacks (like a protein bar with chocolate that becomes a melted mess in the heat). There had to be something to use without lugging a clumsy cooler along to the course (after all, we’re talking golfing here, not camping!). Shortly after, her very cool, yet haute line of products was born—keeping make-up, etc. from melting in the hot summer sun, and still being fashionable and fun. You simply freeze the bag then “grab and go”. No more product meltdown. Currently, Cool-it Caddy™ and Icepops™ are sold online and at retail locations across the country, as well as private golf clubs and resorts.